Day: 1 November 2023

Suppose your dealership has an online presence, whether it be through social media, a website, or local citations. In that case, you probably already know how important it is to have photos ready. Hiring a professional photographer can be expensive, as well as time-consuming. While it’s helpful to have your photos

What do all these things have in common: phone calls, social media posts, emails, chats in real-time, live chats, and speaking in person? It’s true; there are many ways to reach out to your customers. It is important to understand that people prefer different ways of communicating, so it’s crucial

The auto industry is still far behind in 2018. New 2019 models will soon be available, and customers will purchase cars. If you want to be unique, you’ll need to stay on top of the 2019 car buying trends. The new year brings new sales, and this is the perfect

Have you thought about the path your customers take to buy a car before? Because cars are expensive, it takes consumers a long period to decide and buy one. You need to know the steps that consumers take before purchasing a vehicle if you want to market your dealership successfully.

Google Ads (formerly Google AdWords) can be difficult to use. Google Ads combined with Search Engine Optimization (SEO) is a powerful way to increase traffic to your site and generate leads. This will result in more cars being sold. A good campaign is very beneficial for your dealership. However, a

What happens when your latest models aren’t moving? It’s not just about having a good marketing campaign and providing friendly service to your customers. You may not be stocking the correct vehicles at your dealership. You may lose customers if you do not have the cars they want. The majority

It’s easy in this age of online support centers and emails to forget the value a phone conversation can bring for dealers. According to Forrester’s research, phone calls convert 30-50% quicker than web leads. Calls are the second-most popular way of contacting a dealership after walk-ins. Do you make your

Men and women shop for cars differently. When it comes to purchasing a vehicle, there is a division in the minds of those who make decisions. Many people believe that vehicle maintenance and car buying are masculine activities. It’s not surprising that many automotive advertising messages target men. Did you

Uber Technologies, Lyft, and other ride-sharing companies such as Sidecar, Hitch, and RideScout have seen a massive increase in their use. The ability to be picked up by their smartphone without talking to anyone is a great feature. With communication preferences changing so quickly, many consumers are turning to services that

Social media is used by 3.2 billion people or 42% of all the world’s inhabitants. Social media has become a major part of the digital world. Social media can be used to increase brand awareness and connect with customers. It also helps advertise cars and specials. How much time and