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The auto industry is extremely competitive, making marketing in this industry extremely high-risk and demanding operation. Advertising strategies that could have produced results in the past don’t have the same impact in today’s world since the world of technology is always changing.
Consumers are more distant from their needs and wants since they have a wider range of options available. So, you might be wondering, “How do I ensure my automotive marketing is effective in standing out from the crowd and boosting lead generation for my business?”
Keep in mind that you’re advertising to those who purchase often, who do more research, and who make expensive purchases. That’s why it’s important to put the right strategies in place to make your dealership more competitive.
In this post, you’ll find the top five automotive marketing strategies dealerships and salespeople from car dealerships can employ to succeed in 2023 and a variety of other integrations you could use to increase your sales.
What is auto Marketing Automation?
Marketing automation allows businesses in the automotive industry to simplify the process of automating, coordinating, and executing their marketing processes. From the first spark of curiosity to an entire nurture campaign and ending with an end-of-day purchase, the automation process provides a simple, effortless experience for both automotive businesses as well as customers.
Marketing automation for automotive is an integrated platform to track every digital interaction with your auto business, including social media channels, websites, email submissions, and form opens. Utilizing this method gives you valuable insights into your custom-designed behaviors and an understanding of how your customers interact with your website.
The information gained can be used to create well-informed strategies and campaigns that are targeted at specific groups through specific channels.
By triggering actions in your automation system, like feedback forms and emails, in accordance with a buyer’s position in the sales funnel and behavior, your company can ensure a continuous flow of contact with leads and continue to provide quality at the right time and every single time.
Five strategies for automotive marketing to adopt in 2023
We’ve now identified what automation marketing is and the benefits that it can bring to your company and your business. Let’s look at the top five marketing strategies businesses that use automation should adopt in 2023.
Engage customers already in the market. Engaging with your existing clients as well as your past customers is among the most efficient methods of marketing for car dealers that you can apply. In many cases, companies get overwhelmed with the process of generating strategies to attract new customers when, in reality, some sales opportunities exist that are just waiting to be taken upon by their current client base.
Targeting people who have purchased before, showed an interest in your products, or even interacted with you through social media platforms can be beneficial since you might be amazed at the way a buyer’s intention has changed.
Apart from the normal upgrades and brand-new model deals as well, you can also offer promotions for maintenance or refueling to entice people to your company.
These small purchases aid in building relationships with customers and keep your name at the top of their minds when it’s time to make a bigger purchase.
Make use of the referral marketing
If you haven’t already, referral marketing should be a key component of your strategy to market your car.
In a car dealership, many have a mindset of doubt. The majority of consumers know that salespeople typically would like to keep their automobiles at a greater price in order to give them the opportunity for greater commissions. Therefore, building trust and confidence within your dealership is a main goal.
If someone you trust and respect recommends a business they’ve dealt with, you naturally are more likely to engage in a purchase discussion. This means that you’re more likely to make a purchase.
The incentive to refer a friend can also be a profitable way to create leads. It is possible to do this by establishing official programs that are designed to reward cash, and, in the event that someone introduces a new customer to you, they will each receive $100 each time a purchase is made.
Optimize Google Ads’ features
Search ads have a huge impact and can provide exceptional visibility for search terms relevant to the cars you sell. You can focus on specific keywords such as a particular model, brand, model, and year to attract high-interest users who are looking for cars that you offer. Advertising for automobiles can help in attracting buyers who are currently looking for information.
You may also utilize the display ads for displaying automobiles to visitors who recently visited your website or requested information. Or take a test drive and present them with the particular vehicle they’ve shown enthusiasm for.
If you’re looking to reach out to potential those who haven’t been in touch but are currently seeking out a deal using Google’s display targeting, it lets you focus on these people. By doing this, the user can become as precise as they wish and target search terms like “eco-friendly cars” or “midsize cars.”
Think about automation to nurture leads
Lead nurturing is an essential factor in making conversions. However, even if you have significant numbers of qualified leaders, If they’re not properly nurtured, they will become potential sales for your competitors.
Automating is a crucial element in your auto-marketing strategies and must be a top priority since you can schedule every nurturing activity to occur based on the trigger. This could be the submission of a form, an advert click, or even an appointment at a showroom. In this way, you don’t miss the chance to reach out to prospects with the right content at the right moment.
This means that if leads are generated through apps like Facebook Go, ogle, or other platforms, they are sent to your CRM. From there, you can then add the information you receive to specific audiences across multiple platforms and continue to engage with them through social media advertising.
LeadsBridge provides a range of automation solutions that could be integrated in conjunction with the CRM system of your preference (including ones specifically designed to be used in the auto industry) and also integrations with other third-party software.
Collect reviews
Reviews are an essential part of every company. Therefore, they must be included in your auto marketing strategies for 2023.
Online reviews about your dealer can assist you in several ways, such as the following;
Establish trust and social proof for customers. The majority of customers say that online reviews influence their buying choices.
Give the opportunity to identify the areas that need improvement.
You’d like reviews to show the distinctive high-quality of your dealership in addition to the quality of service and the ease of use.
In order to get more customers to leave reviews, you could establish a standard procedure to contact customers when they interact with your business to write a review about the experience.
American Trucks, an aftermarket truck parts marketplace, is an excellent illustration of this. The products on their website are backed by authentic reviews, allowing customers to read what other customers have experienced on a particular part or component.
